Content Marketing

Description

Content Marketing Online is ideal if you are interested in exploring new and creative ways of promoting brands, products or services. In the ever-changing landscape, consumers want engagement not sales pitches, and content marketing offers the opportunity to create valuable, targeted and measurable marketing activity both on and offline. By utilizing a range of content marketing methods, such as blogs, video content, interviews, infographics and more, you can increase your organic or paid growth for either B2B or B2C. This course gives an overview of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies.

Topics Covered

• Understanding audience and brand
• Consumer behaviour
• Content marketing toolkit
• Engaging storytelling
• Setting objectives
• Integrating content marketing with social media activity
• Analytics

Course Outcomes
By the end of this course you should have;

• Defined clear business and marketing objectives, and undertaken targeted market research that will help you to reach realistic marketing goals
• Developed an understanding of how to reach new audiences and retain current customers
• Created innovative and effective content across off and online marketing channels
• Learnt how content marketing sits alongside social media, PR and traditional marketing activities
• Received personalised feedback on your work from your tutor